NASDAQ REWRITE TOMORROW


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My Role: Art Direction / Concept / Design

Client: NASDAQ

Agency: MEKANISM
Produced By: WE ARE ROYALE

 
Designed & Produced by: We Are Royale Creative Director: Brien Holman Creative Director: Chad Howitt Sr. Art Director: Juliet Park CG Supervisor: Matt Guzzardo Executive Producer: Rhys Demery Head of Production: Eric Zapakin Sr. Producer: Julia Torchine Designers: Juliet Park, Filipe Hansen, Nidia Dias, Shamus Johnson, Paul Cayrol, Thom Haig, Bryan Coleman, David Brodeur, Gordon Waltho Animators: Pat Clarke (3D), Mike Humphrey, Hyungsoon Joo, James Lane, Alvaro Michelena, Gabriel Perez, Eric Ramin, Steve Villari, Andrew Kim, Adrienne Wollman Compositors: Renzo Reyes, Scott Crawford, Brinton Jaecks, Sven Dreesbach, Rachel Keyt Editors: Ryan Frey, Isaac Ruth, Healy Snow FX / Fluid Sims: Sam Cividanis, Ilya Tselyutin Lighters: Kyung Park, Erik Fernando Modelers: Jessica Ramirez Story Boards: Ed Laroche Line Producer: Buzzy Cancilla Director of Photography: Joel Voelker Executive Creative Director, Partner:Brien Holman Executive Director Brand Partnerships, Parter Jayson Whitmore Managing Director, Partner: Jennifer Lucero Advertising Agency: Mekanism Advertiser: NASDAQ Agency Producer: Felix Messina Agency Creatives: Ian Kovalik, Todd Feitlin, Ross Mcleod

NASDAQ: REWRITE TOMORROW - PENCIL

 

THE OBJECTIVE

Mekanism, the agency, and Nasdaq's aim was to inform their audience of Nasdaq’s current presence and brand. The company is not limited to a stock exchange but also focuses on global markets and delivers insights to help improve companies and their output. 

CONCEPT & STRATEGY

As Nasdaq deals with trillions of dollars in market capitalization, we wanted to make sure all their complex data and how it tracks around the world were understandable. This brought on the idea to translate all the complex information through an everyday object. These objects represented how Nasdaq analyzes data to improve market performance. The materials involved, manufacturing, distribution, and trade impact the global market. Products like soccer balls, coffee, and pencils make the world go round and shape our future. 

 
 
Designed & Produced by: We Are Royale Creative Director: Brien Holman Creative Director: Chad Howitt Sr. Art Director: Juliet Park CG Supervisor: Matt Guzzardo Executive Producer: Rhys Demery Head of Production: Eric Zapakin Sr. Producer: Julia Torchine Designers: Juliet Park, Filipe Hansen, Nidia Dias, Shamus Johnson, Paul Cayrol, Thom Haig, Bryan Coleman, David Brodeur, Gordon Waltho Animators: Pat Clarke (3D), Mike Humphrey, Hyungsoon Joo, James Lane, Alvaro Michelena, Gabriel Perez, Eric Ramin, Steve Villari, Andrew Kim, Adrienne Wollman Compositors: Renzo Reyes, Scott Crawford, Brinton Jaecks, Sven Dreesbach, Rachel Keyt Editors: Ryan Frey, Isaac Ruth, Healy Snow FX / Fluid Sims: Sam Cividanis, Ilya Tselyutin Lighters: Kyung Park, Erik Fernando Modelers: Jessica Ramirez Story Boards: Ed Laroche Line Producer: Buzzy Cancilla Director of Photography: Joel Voelker Executive Creative Director, Partner:Brien Holman Executive Director Brand Partnerships, Parter Jayson Whitmore Managing Director, Partner: Jennifer Lucero Advertising Agency: Mekanism Advertiser: NASDAQ Agency Producer: Felix Messina Agency Creatives: Ian Kovalik, Todd Feitlin, Ross Mcleod

NASDAQ: REWRITE TOMORROW - SOCCER

 

MY ROLE

From visualizing the concept all the way through production, my task was to art direct and design for the project. The process started with working through scripts with the storyboard artist. From there, I was able to direct and create the initial style frames with a team of designers to visualize the concept. While working with top-notch designers in-house and all the way across the world, we established the look of data visualization and 3-dimensional environments. I then worked with the animation, CG, and Comp teams at We Are Royale to guide the videos until the end. With the talented creative director Chad Howitt, we finessed the videos by working with colorists to push and pull color values to make sure all shots came together nicely.

 
 
 
 
Designed & Produced by: We Are Royale Creative Director: Brien Holman Creative Director: Chad Howitt Sr. Art Director: Juliet Park CG Supervisor: Matt Guzzardo Executive Producer: Rhys Demery Head of Production: Eric Zapakin Sr. Producer: Julia Torchine Designers: Juliet Park, Filipe Hansen, Nidia Dias, Shamus Johnson, Paul Cayrol, Thom Haig, Bryan Coleman, David Brodeur, Gordon Waltho Animators: Pat Clarke (3D), Mike Humphrey, Hyungsoon Joo, James Lane, Alvaro Michelena, Gabriel Perez, Eric Ramin, Steve Villari, Andrew Kim, Adrienne Wollman Compositors: Renzo Reyes, Scott Crawford, Brinton Jaecks, Sven Dreesbach, Rachel Keyt Editors: Ryan Frey, Isaac Ruth, Healy Snow FX / Fluid Sims: Sam Cividanis, Ilya Tselyutin Lighters: Kyung Park, Erik Fernando Modelers: Jessica Ramirez Story Boards: Ed Laroche Line Producer: Buzzy Cancilla Director of Photography: Joel Voelker Executive Creative Director, Partner:Brien Holman Executive Director Brand Partnerships, Parter Jayson Whitmore Managing Director, Partner: Jennifer Lucero Advertising Agency: Mekanism Advertiser: NASDAQ Agency Producer: Felix Messina Agency Creatives: Ian Kovalik, Todd Feitlin, Ross Mcleod

NASDAQ: REWRITE TOMORROW - COFFEE

 

THE RESULT

The concept, the narrative structure, and data visualization tie each of the three videos together. Nasdaq’s abilities and influence were communicated as a global innovator, a leader in the forefront, and a company that truly rewrites tomorrow.